Levi’s debuted a collection for girls/women in the 1970s. This Junior line included pants, jeans, jackets, jumpers, skirts and shirts that were cut and styled to fit just you (and not him). The trademark included a lady, and this was to denote that “She’s on the Levi’s only a girl can love”. Up until that… Read more »
Posts Tagged: jeans
Fruit of the Loom Denim Shoulder Bag, 1975
I’ve always thought that Fruit of the Loom was dedicated to making T-shirts and underwear, but apparently they had a brief foray into denim and jeans in the 1970s. This denim shoulder bag is really cute, with its front and back pockets and jeans styling. I’m sure it would be a major collectible today, should… Read more »
Lee Authentic Bib Overalls for Girls, 1971
I love this straightforward 1971 ‘Teen magazine ad for Lee Authentic bib overalls for “girls”. They were authentic – made exactly as the famous LEE work overalls in every detail – now in fashion fabrics, colors and patterns – a figure flattering fit with flared bottoms. This was a new thing; making jeans and overalls… Read more »
TAB Keeps You Light On Your Feet!
Tab diet cola was introduced in 1963, and was all the rage in the 60s and 70s. This vivacious ad from 1976 depicts three fun people doing the “TAB dance”. I love the mid-seventies jeans styles: overalls, bell bottoms and cuffed at the knee. With only one calorie, Tab helps keep you light on your… Read more »
The Ultimate In Vintage 70s Decorated Jeans!
The March 1971 issue of Ingenue magazine featured this incredible pair of decorated blue jeans. These one-of-a-kind jeans were created by Linda Sampson, a young New Yorker who designed and created in her spare time. She took a pair of well-aged dungarees, covered them with a fairy-tale fantasy of applique and embroidery and turned them… Read more »
Those Vintage ’70s Wide-Leg Denim Jeans
This is a great Landlubber ad that shows just how huge jeans were in 1975. I mean literally huge! Very wide-legged all the way down, not just below the knee like bell-bottoms. There was no such thing as lighter-weight stretch denim – as I remember, in the ’70s – so I am sure these jeans… Read more »