Tab diet cola was introduced in 1963, and was all the rage in the 60s and 70s. This vivacious ad from 1976 depicts three fun people doing the “TAB dance”. I love the mid-seventies jeans styles: overalls, bell bottoms and cuffed at the knee. With only one calorie, Tab helps keep you light on your feet!
Apparently Tab is still being made, albeit in much smaller quantities. With the introduction of Diet Coke in 1982, its popularity declined. However, it remains a cult favorite to this day!