Vintage Danskin Bold Athletic Bodysuits, 1975

Danskin Bodysuit ad, Mademoiselle October 1975 ~ Finnfemme

Danskin was the go-to brand for dance wear in the 1960s and 70s. All manner of ballet leotards and tights were to be had. They broke out to sportswear with their “Danskins Are Not Just For Dancing” ad campaign. Their very bold and colorful bodysuits were meant for downhill racers, cross-country trekkers, hikers, skiers, cyclists, and everyone who’s absolutely addicted to outdoor sports. While this type of sporty shapewear is very common today, it wasn’t back in the 60s/70s. I remember wearing lumpy thermal long-johns under my ski pants – this would have been a godsend! 🙂


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