Posts Tagged: pants

Levi’s Junior Collection For Gals, 1975

Levi’s debuted a collection for girls/women in the 1970s. This Junior line included pants, jeans, jackets, jumpers, skirts and shirts that were cut and styled to fit just you (and not him). The trademark included a lady, and this was to denote that “She’s on the Levi’s only a girl can love”. Up until that… Read more »

Zingy Betsey Johnson/Alley Cat Separates, 1973

Just when I think I had finished scouring my old fashion magazines for anything Betsey Johnson, I FIND ONE MORE! And this has to be my favorite. OMG, these ‘zingy, snappy cotton separates’ are the BOMB. With Betsey’s delightfully quirky yet intricate styling, they are SO fun and happy and whimsical. I wore a lot… Read more »

Those Vintage ’70s Wide-Leg Denim Jeans

This is a great Landlubber ad that shows just how huge jeans were in 1975. I mean literally huge! Very wide-legged all the way down, not just below the knee like bell-bottoms. There was no such thing as lighter-weight stretch denim – as I remember, in the ’70s – so I am sure these jeans… Read more »

Have You Ever Had a Bad Time in Levi’s?

This is a great Levi’s ad from the September 1972 issue of Seventeen magazine. The “Have you ever had a bad time in Levi’s?” ad campaign was for the newly minted Levi’s for Gals, which was a division of Levi Strauss & Co. I love how it shows the playful exuberance of young teenage girls… Read more »