Posts Tagged: Coty

Vintage 70s Coty Sweet Earth Fragrances, The Flowers of 1776

Perhaps as a nod to the upcoming United States Bicentennial in 1976, Sweet Earth presented a lovely version of ‘The Flowers of 1776’. These Coty fragrances – in their signature triple fragrance cream perfume compacts – represented the fragrances of the fields and gardens of America in 1776. The Colonial Wildflowers collection included Wild Rose,… Read more »

Coty Your Face Makeup, 1973

The adorable model Bonnie Lysohir is in this ad for Your Face makeup by Coty. This collection came in cute little tubes and containers. The best one was the Your Face foundation tube that had its own concealer in the cap. It was genius, and I remember using it to cover my interminable pimples. Ah,… Read more »

Turn Me Loose, Imprevu!

I really love this 1976 ad image for Coty’s Imprevu perfume. “Turn me loose, Imprevu”. The diaphanous flow of the white gown is just exquisite. I love the look of bliss on the model’s face. Imprevu translates to ‘unforeseen’ or ‘an unexpected incident’ in English. Serendipity, if you will! ~Marilyn

Coty’s Little Originals Pot Shop Makeup, 1972

Here we have another 1970s makeup line that was trying to capture the essence of Yardley of London’s wildly popular Pot o’ Gloss. Coty had their Little Originals makeup line that was based on the idea that color should look like it came from you, not them. “A boy likes a girl who doesn’t look… Read more »

Coty Does the 40s Pin-Up Red Lipsticks in the 70s

In the early 1970s, there was a definite ’70s does ’40s makeup and fashion trend. This 1972 Coty Originals ad is a great example. Coty was celebrating the 29th anniversary of the Coty American Fashion Critics Awards, and saluted the jitterbug, the upsweep, the funnies, short shorts and the oomphiest reds since ’43. With a… Read more »