This really pretty Coty “Air-Spun” Face Powder ad is from 1939. Facial powder seemed to be the most popular makeup foundation in the 1930s and 40s. Women applied it directly over their facial cream. Air-Spun powder was made by actually swirling each powder particle by racing streams of air. A texture of cloud-like softness is the result.
I love the beautiful designs of the powder containers. They each came in different Coty fragrances: “Paris” in a gay blue box, Emeraude in a jewel green box, and L’Origan and L’Aimant in the “powder-puff” box.
Classics remain classics for a reason.