Posts Tagged: 1940s

Vintage 1940 Max Factor’s Hollywood Red Lipstick

Max Factor cosmetics was founded in Los Angeles, California in 1909 by Maksymilian Faktorwicz, a beautician from Poland. Max Factor specialized in movie makeup, and demonstrated the importance of custom, technical makeup application according to individual nuances and facial structure. He was originally satisfied to remain a specialized supplier to the film industry, but his… Read more »

Yardley’s English Lavender: 1940s and Now

Yardley’s signature scent, English Lavender, has been around since 1873 when it was launched in England. It was popular during the Victorian era in England, and was imported to the USA in the 1880s where it also grew in popularity. This fabulous ad, from the October 1940 issue of Woman’s Home Companion magazine, shows a… Read more »

Cashmere Bouquet Soap Makes You Popular!

I love the bar soap ads from the 1940s, because they were so promising of enticing beauty and popularity. I mean, come on people, it’s soap – SOAP! 😀 Cashmere Bouquet bar soap was especially big on promises. This 1946 ad is really beautiful; showing a lovely painting of a fetching woman with her dashing… Read more »

Scrub Your Man’s Infectious Dandruff Away With Listerine!

Mamma does Poppa a Great Big Favor… Infectious Dandruff? Listerine Antiseptic – Quick! Yikes! Even though it is April Fool’s Day, this ad from 1946 is no joke. 😀 Apparently in the 1940s men were incapable of grooming themselves, especially in dealing with that troublesome, so contagious infectious dandruff. So hey, when there is a… Read more »

Loretta Young for Max Factor Pan-Cake Make-up, 1946

This is an interesting tie-in ad from 1946 that has actress Loretta Young promoting both a product (Max Factor Pan-Cake makeup), and her movie (“The Stranger”). It makes sense to have a beautiful Hollywood actress promoting Pan-Cake makeup, as it was initially developed to be used in Technicolor movies. The old-style greasepaint makeup used in… Read more »