Posts Tagged: 1940s

Washing Clothes the Wartime Way with DUZ!

Laundry is eternal, even during wartime. This is a great vintage 1945 ad for DUZ laundry soap, on how wash all your clothes during those trying days. DUZ cleaned grimy overalls, dirty towels and pretty undies with equal ease. Women everywhere called DUZ a washday wonder! I like the suggestion to use just a little… Read more »

Vintage 1940 Max Factor’s Hollywood Red Lipstick

Max Factor cosmetics was founded in Los Angeles, California in 1909 by Maksymilian Faktorwicz, a beautician from Poland. Max Factor specialized in movie makeup, and demonstrated the importance of custom, technical makeup application according to individual nuances and facial structure. He was originally satisfied to remain a specialized supplier to the film industry, but his… Read more »

Yardley’s English Lavender: 1940s and Now

Yardley’s signature scent, English Lavender, has been around since 1873 when it was launched in England. It was popular during the Victorian era in England, and was imported to the USA in the 1880s where it also grew in popularity. This fabulous ad, from the October 1940 issue of Woman’s Home Companion magazine, shows a… Read more »

Cashmere Bouquet Soap Makes You Popular!

I love the bar soap ads from the 1940s, because they were so promising of enticing beauty and popularity. I mean, come on people, it’s soap – SOAP! 😀 Cashmere Bouquet bar soap was especially big on promises. This 1946 ad is really beautiful; showing a lovely painting of a fetching woman with her dashing… Read more »