Levi’s debuted a collection for girls/women in the 1970s. This Junior line included pants, jeans, jackets, jumpers, skirts and shirts that were cut and styled to fit just you (and not him). The trademark included a lady, and this was to denote that “She’s on the Levi’s only a girl can love”. Up until that… Read more »
Posts Tagged: Levi Strauss and Co.
Americana Levi’s for Gals – 1972
“Have you ever had a bad time in Levi’s?”, begs the question. Well, no, as a matter of fact! Levi’s were a mainstay in my wardrobe in the ’60s and ’70s. I remember having to buy men’s Levi jeans and have my mom sew darts in the waistline to make them fit better. In 1968,… Read more »