Cheryl Tiegs was a fresh-faced, natural looking model in the 1970s. With her California girl looks, she was the perfect face for Cover Girl’s Clean Make-up line. Clean Make-up was supposed to stay fresh as sunshine and look natural as all outdoors, while being infused with Noxzema medication to fight germs. Unfortunately, Cheryl now has… Read more »
Posts Tagged: 70s ads
1971 Pure Magic Shimmy Dippers Super Eye & Lip Glosses
Here is another great ad from 1971 for Pure Magic ‘Shimmy Dippers’ by Max Factor. The Shimmy Dippers were hypoallergenic eye glosses and lip glosses that ‘come in perky little pots’. The Super Eye Glosses were lustrous, luminous shadows-in-a-pot with a never-before souffle formula. In six purely-pearly shades to put a gloss on your lids… Read more »
Maybelline Waterborne Eye Shadow~Vintage 1971
Maybelline makeup was a mainstay in the 1970s. Not as hip and groovy as Yardley of London or Love Cosmetics, but it did its own thing. Blue and pastel eye shadows were huge at the time, not that anyone looked good in them! This circa 1971 ad is for Maybelline Waterborne Eye Shadow. It came… Read more »
Vintage 1971 Swank ‘Signs & Symbols’ Jewelry
This 1971 advertisement for Swank jewelry is straight out the the Age of Aquarius! Featuring ’70s-hipster models, the necklaces were in in the shapes of New Age signs and symbols. They included Revolving Universe, Marina d’Italia, Root of Life, Grecian Sun Wheel, Fertility Symbol, Oriental Luck Charm, Ancient Ankh, Neptune’s Trident, Ancient Scarab, and Genuine… Read more »
1971 Yardley of London Slicker Lip Licks
“Kiss him in his favorite flavor.” This is a really hip and groovy 1971 Yardley of London ad for Slicker Lip Polish. More specifically – Lip Licks: Give him a lick. A sip of your lips. Be free with your flavors. Lip Licks came in all sorts of fruity flavors; Raspberry, Orange, Strawberry, Peach, Mint… Read more »
There Was Actually Yardley Pot o’ Gloss Nail Polish?
Once again, I went through my personal stash of vintage magazines from the late ’60s/early ’70s looking for any Yardley of London ads that I may have overlooked. Voila! I found one featuring a rather fresh and romantic-looking couple. From the the October 1972 issue of Ingenue magazine, this ad is for Yardley’s Pot o’… Read more »
I'm Marilyn, and I'm obsessed with vintage clothing, thrift stores, clotheslines, and Chanel. Welcome to my down-to-earth world!