Posts Tagged: 70s ads

Those Vintage 70s Fluffy Angora Pant Suits

Here we go with one of the wackier 1972 fashions – yes folks, a full-on angora pant suit from Sears. From their Junior Bazaar ‘Holiday Knits’ collection, you could choose a baby blue tunic and pants, or a raspberry pink knit smock top with cap sleeves and pants. Either way, you would be sporting head-to-toe… Read more »

Yardley Introduces The Natural Beauty In 1972

I thought I had exhausted all the Yardley of London ads from my personal stash of fashion magazines from 1968 to 1975. But, no. While flipping once again through the November 1972 issue of Seventeen magazine, I found one that I’ve been overlooking. This one, for Next to Nature Make-up, is so subtly beautiful that… Read more »

Yardley of London’s Soft Baby Look of 1972

This is a really pretty Yardley of London ad from 1972 for Sigh Shadows. The model is fresh and lovely, as Yardley models tended to be in the late 60s/early 70s. There was a pastel-ly, soft, sweet, baby look that was big in 1972. Not only in clothes, but in cosmetics. Yardley capitalized on this… Read more »

Remember Colored Toilet Paper?

If you’re a Baby Boomer like me, you’ll remember toilet paper coming in many different colors in the 1950s, 60s, and 70s – like blue, pink, yellow, green, and peach. It was awesome. Not only colored, but highly scented and super thick as well. Which was also awesome. Urinary tract infections and the environment be… Read more »

‘Natural’ Right Guard Spray Deodorant of the 70s

One of the biggest buzzwords in 1970s health and beauty advertising was ‘natural’. Practically every ad had it; appealing to the more folksy Bohemian vibe that was the zeitgeist of the day. This ad, from a 1972 issue of Seventeen magazine, was for Gillette’s Right Guard Natural Scent Antiperspirant. It features a long-haired, hippie-ish, ‘natural’… Read more »

Have You Ever Had a Bad Time in Levi’s?

This is a great Levi’s ad from the September 1972 issue of Seventeen magazine. The “Have you ever had a bad time in Levi’s?” ad campaign was for the newly minted Levi’s for Gals, which was a division of Levi Strauss & Co. I love how it shows the playful exuberance of young teenage girls… Read more »