Posts Tagged: 70s ads

Americana Levi’s for Gals – 1972

“Have you ever had a bad time in Levi’s?”, begs the question. Well, no, as a matter of fact! Levi’s were a mainstay in my wardrobe in the ’60s and ’70s. I remember having to buy men’s Levi jeans and have my mom sew darts in the waistline to make them fit better. In 1968,… Read more »

1972 Betsy Johnson of Alley Cat Wool Fashions

I love this American Wool Council/Alley Cat ad from the August 1972 issue of Seventeen magazine. Betsey Johnson teamed up with the Wool people, as she had done with the Cotton people previously. I like the fact that she placed such great emphasis on American textiles and manufacturing. These were quality fashions, meant to last…. Read more »

1973 Betsey Johnson Alley Cat Happy Go-Lucky Separates

This super fab Alley Cat by Betsey Johnson ad from the August 1973 issue of Seventeen magazine epitomizes early ’70s fashions for me! This is a look I adored, with all its crazy prints and bright colors. Betsey’s fashions were so fun, kicky, and a bit quirky – I loved wearing them! This ad features… Read more »

The BIBA Look Arrives In America 1971

BIBA fashions, designed by Barbara Hulanicki, were all the rage in London in the ’60s and ’70s. The “Biba Look” or “Dudu Look” was described by Hulanicki as “fresh little foals with long legs, bright faces, and round dolly eyes.” Biba started out as mail-order clothing company, then on to stores, and ultimately to the… Read more »

Walk Pretty in Vintage 1970 Scholl Shape-up Sandals!

Dr. Scholl’s Exercise Sandals have been around for a long time. At least 47 years if you go by this June 1970 ad from Seventeen Magazine! I am struck with how current the model in the short pink dress, tattoos, and crocheted hat looks. She would look right in style today, without looking particularly vintage-y…. Read more »