Posts Tagged: 70s ads

1973 Betsey Johnson Alley Cat Happy Go-Lucky Separates

This super fab Alley Cat by Betsey Johnson ad from the August 1973 issue of Seventeen magazine epitomizes early ’70s fashions for me! This is a look I adored, with all its crazy prints and bright colors. Betsey’s fashions were so fun, kicky, and a bit quirky – I loved wearing them! This ad features… Read more »

The BIBA Look Arrives In America 1971

BIBA fashions, designed by Barbara Hulanicki, were all the rage in London in the ’60s and ’70s. The “Biba Look” or “Dudu Look” was described by Hulanicki as “fresh little foals with long legs, bright faces, and round dolly eyes.” Biba started out as mail-order clothing company, then on to stores, and ultimately to the… Read more »

Walk Pretty in Vintage 1970 Scholl Shape-up Sandals!

Dr. Scholl’s Exercise Sandals have been around for a long time. At least 47 years if you go by this June 1970 ad from Seventeen Magazine! I am struck with how current the model in the short pink dress, tattoos, and crocheted hat looks. She would look right in style today, without looking particularly vintage-y…. Read more »

The Bulletin Board Bag AKA Vintage 1970 Pinterest

I ran across this unusual ad in the August 1970 issue of Seventeen magazine. It advertised the Bulletin Board Bag – a $9 wood purse with rope handle – that had a four-sided cork bulletin board. You could ‘design it with love’ by decorating it with snaps of special people, signs, flowers, team heroes, school… Read more »

The 1971 Yardley Pot o’ Glossapalooza!

Being the vintage Yardley of London freak that I am, I thought I had exhausted all the Seventeen magazine Yardley advertising from my personal collection. But, no; I just found an amazing two-page ad in the March 1971 issue. And it’s for my absolute favorite, Pot o’ Gloss! The cool thing is that there were… Read more »

The 1971 Ukrainian Folkloric Bohemian Look

I ran across these fabulous Slavic/Ukrainian fashions in my February 1971 issue of Seventeen magazine. This folkloric style was extremely popular in the 1970s, and is experiencing a resurgence with the Neo-Folk embroidered designer dresses of Vita Kin and Ulla Johnson in 2017. Needless to say, my love of this style is just as strong… Read more »