One of the most iconic advertising campaigns of the 1970s, Virginia Slims – “You’ve come a long way, baby.” – had a way of embodying the feminist zeitgeist of the day. This 1972 ad portrays how in the olden days women had to sneak out to smoke. Whereas now you could flaunt your hot pants… Read more »
Posts Tagged: 70s ads
Seventeen Magazine November 1972 Cover Girl – Joyce Walker
Seventeen magazine was the fashion bible for my teenage years, and I’m glad I saved a big stack of them for my vintage research now. Perhaps I had the foresight as a teen that I would one day need them! The November 1972 issue of Seventeen featured the gorgeous model Joyce Walker as cover girl…. Read more »
Those Vintage 70s Fluffy Angora Pant Suits
Here we go with one of the wackier 1972 fashions – yes folks, a full-on angora pant suit from Sears. From their Junior Bazaar ‘Holiday Knits’ collection, you could choose a baby blue tunic and pants, or a raspberry pink knit smock top with cap sleeves and pants. Either way, you would be sporting head-to-toe… Read more »
Yardley Introduces The Natural Beauty In 1972
I thought I had exhausted all the Yardley of London ads from my personal stash of fashion magazines from 1968 to 1975. But, no. While flipping once again through the November 1972 issue of Seventeen magazine, I found one that I’ve been overlooking. This one, for Next to Nature Make-up, is so subtly beautiful that… Read more »
Yardley of London’s Soft Baby Look of 1972
This is a really pretty Yardley of London ad from 1972 for Sigh Shadows. The model is fresh and lovely, as Yardley models tended to be in the late 60s/early 70s. There was a pastel-ly, soft, sweet, baby look that was big in 1972. Not only in clothes, but in cosmetics. Yardley capitalized on this… Read more »
Remember Colored Toilet Paper?
If you’re a Baby Boomer like me, you’ll remember toilet paper coming in many different colors in the 1950s, 60s, and 70s – like blue, pink, yellow, green, and peach. It was awesome. Not only colored, but highly scented and super thick as well. Which was also awesome. Urinary tract infections and the environment be… Read more »
I'm Marilyn, and I'm obsessed with vintage clothing, thrift stores, clotheslines, and Chanel. Welcome to my down-to-earth world!