Here is another great ad from 1971 for Pure Magic ‘Shimmy Dippers’ by Max Factor. The Shimmy Dippers were hypoallergenic eye glosses and lip glosses that ‘come in perky little pots’. The Super Eye Glosses were lustrous, luminous shadows-in-a-pot with a never-before souffle formula. In six purely-pearly shades to put a gloss on your lids and a gleam in his eye. These eye glosses look suspiciously like Yardley’s Pot o’ Gloss lip gloss, except for your eyes.
The Super Lip Glosses came in a more compact-like form; probably as not to be confused with Pot o’ Gloss lip gloss, which was wildly popular at the time. You finger slick on the newest shiny wet look for lips, plus gentle medication. In five soft slips of colors that are super-moisturizing. Dew! Dew! Dew! Take the plunge!