The one makeup product I used in the 70s that I wished was around today would have to be Yardley of London’s Pot o’ Gloss. Created in 1970 it was, quite simply, the best lip gloss one could ever imagine. It came in an adorable little pot and had the gloppiest, tackiest, almost sticky texture… Read more »
Posts Tagged: Yardley of London
Olivia Hussey for Yardley’s Devonshire Cremes Lipstick 1969
Here’s a fabulous 1969 Yardley of London Devonshire Cremes lipstick ad featuring the ever-gorgeous Olivia Hussey! This one is so pretty; almost ethereal. There is no mention of Olivia Hussey’s name, nor her attachment to her role as Juliet in the 1968 film, Romeo and Juliet. She is simply looking very fetching, in an English… Read more »
Yardley of London Cellophanes Lipcolor 1969
I love this beautiful 1969 Yardley of London ad for Cellophanes Lipcolors and Nailcolors, featuring model Patsy Sullivan. This was nearing the end of Yardley’s fabulously romantic and colorful London Mod-type ad campaigns of the mid to late ’60s. The ’70s brought a more subdued, “natural” makeup look to Yardley advertising, so it’s fun to… Read more »
Jean Shrimpton 60s Hairdos and Yardley Slicker Dolly Bus
From the November 1968 Seventeen magazine issue, here is the mod Jean Shrimpton advertising the Yardley Slicker Dolly Bus – eight dreamy Slicker Lip Polishes in a really cute double-decker London bus. This is awesome! In frosted, shimmery shades that were so cool, the lip polishes were meant to be worn over your lipstick, or… Read more »
Twiggy Eyes 1968
Yardley of London had most of us American girls in thrall in the late ’60s. Of course we all wanted to look like Twiggy or Jean Shrimpton, you know, mod British models who just happened to be impossibly gorgeous. Not the reality of pimples and gawkiness that most of us faced (OK, maybe it was… Read more »
Slicker Lip Polish Phone Dial by Yardley 1968
This “colorful, gaily decorated, whimsey of a dialing disc” seems to be in keeping with all things groovy that Yardley of London wanted to perpetuate in the late 60s. Packaged with the six different Slicker Lip Polishes, this rather fabulous-looking dial was meant to slip on your phone for decoration. Of course, the only phones… Read more »
I'm Marilyn, and I'm obsessed with vintage clothing, thrift stores, clotheslines, and Chanel. Welcome to my down-to-earth world!