The one makeup product I used in the 70s that I wished was around today would have to be Yardley of London’s Pot o’ Gloss. Created in 1970 it was, quite simply, the best lip gloss one could ever imagine. It came in an adorable little pot and had the gloppiest, tackiest, almost sticky texture which was great because it really stayed on your lips. It had the most amazing scent too – I can smell it now! Absolutely exquisite colors; lots of pretty pinks and plums.
Yardley of London was veering away from its Mod England-type advertising that it used in the 60s, with models like Olivia Hussey and Jean Shrimpton. The 70s Pot o’ Gloss ads were geared to the more hippie-ish, natural, folk-artsy American girl.
I will end with a plea to Yardley of London: please, please, PLEASE bring back Pot o’ Gloss! It seems that all you are making these days are soaps and body washes. Which is fine, because they are good products. But you really need to think about reissuing your fabulous makeup line. The world can always use more glossy, fragrant lips!