This fabulous 8-page Yardley of London spread was in the February 1972 issue of Co-ed magazine. Featuring the fresh-faced teen model, Lucy Angle, it featured step-by-step instructions for applying Yardley makeup. It’s especially great because it shows all the colors and types of makeup that Yardley… Read more »
Posts Tagged: Yardley of London
Yardley Goes West: Prairie Slicker Lip and Nail Polish 1970
Yardley of London had so many incarnations of their makeup advertising; all in an attempt to get away from their British origins. I am of the mind that they should have stuck with the cool, romantic British Mod vibe that they had going on in the 60s, with Olivia Hussey, Twiggy, Jean Shrimpton and the… Read more »
Yardley New Soul Eyes and Mixis Finger Mix Shadows 1970
Yardley of London liked to be a bit experimental in their makeup, especially their eye shadows. These ads from 1970 feature eye shadows that were a bit unique. So unique that I don’t even remember either of them. Something tells me that these lines didn’t last too long. They seemed to really be marketing and… Read more »
Vintage 60s Yardley of London Dolly Face and Glimmerick Pails
Just when I think I’ve found all the Yardley of London ads in my stash of Seventeen magazines I find some more, which is always a delight! I go through my magazines from time to time looking for some particular item, and often run across ads that I’ve missed. Of course my favorites are the… Read more »
Really? Yardley of London Grandma’s Lip Licks 1972
I was rather amused (and a bit sad) when I ran across this Yardley ad for Lip Licks from 1972, as I think I finally found the thing that possibly contributed to the end of Yardley’s makeup line. Lip Licks lipstick was promoted to give you the ‘shiniest, yummiest-tasting lips he’s ever met’. This is… Read more »
Vintage Yardley of London Glimmerick Eye Shadow
I’m on a bit of a nostalgic Yardley of London makeup kick, so here we go with another fabulous 60s/70s makeup product – Glimmerick eye shadow. Created in 1968, it was a water-color eye shadow. This means you added water to it to create your own level of color intensity. Pastel colors were all the… Read more »
I'm Marilyn, and I'm obsessed with vintage clothing, thrift stores, clotheslines, and Chanel. Welcome to my down-to-earth world!