Just when I think I’ve found all the Yardley of London ads in my stash of Seventeen magazines I find some more, which is always a delight! I go through my magazines from time to time looking for some particular item, and often run across ads that I’ve missed. Of course my favorites are the 60s Yardley ads when they were British Mod and cool.
This Dolly Face Beauty Mask by Yardley ad is from 1968. They made facial masks in 5 silvery pastels: Shock Silver, Blimey Blue, Giddy Green, Pink-a-Dolly Pink, and Penny Pumpkin. The packaging is fabulous too. You got to chose a color – I mean, how groovy is that? Now you could look all colorful while you “loosen blackheads, get rid of oiliness, and pink your face as smooth and relaxed as though you had ten hours of fresh sleep!”. Does anyone use facial masks anymore? I know that I used to do them all the time in the 60s and 70s. I can say for certain that there is not currently a facial mask out there today that is offered in 5 colors though. Beauty was certainly a lot more fun back then.
Next up is the Glimmerick Sunshine Pales from 1969. This is Yardley’s Glimmerick Water-Color Eyeshadows that came in cute little pails (pales in pails, get it? Har har). Meant to be all summery pale and shimmerful, “like washing your lids with liquid sunshine”. In colors of Sunshine ‘n Sand, a pinky beige; Sunshine ‘n Blue, a sky -blue blue; and Sunshine ‘n Green, a frothy summer seascape. Again, Yardley’s packaging and presentation is marvelous – that adorable little flowered pail with handles is just waaay too cute. Okay, now I’m getting all poignant and nostalgic for Yardley of London makeup again. But I am so glad that I got to experience it first-hand in the 60s and 70s when I was a teenager.