Yardley of London – any fashionista who lived in the late ’60s/early ’70s will remember their fab advertising campaigns; I know I do! My blog post on vintage bar soap spurred Yardley of London, oh wait, now it seems to be just “Yardley London” to send me an assortment of their bar soaps to try (more on this later). This inspired me to look through my collection of late ’60s/early ’70s Seventeen magazines, knowing that I would find some great examples of the vintage Yardley of London ads that intrigued me so.
Who co
uld resist the beautiful English actress, Olivia Hussey, who played Juliet in the film “Romeo and Juliet”? She was featured in a flowery romantic ad for Oh! de London fragrance in 1968. “Oh! Romeo, Romeo, Oh! Falling in Love, Oh! Happy Dizzy Wonderful World, Oh! Rapture”. Just incredibly effective advertising I’m sure, given the smashing success of the movie. It was the “Twilight” of the day.
Another ad from 1969 featured the impossibly gorgeous (English, of course) model, Jean Shrimpton. Dressed in country Victorian attire, in pigtails (?!) Jean glowingly hawked the Country Treats soap/skin care line. “Remember the way girls used to be? Innocent…shy…They smiled a lot and their skin had a pure glow, fresh as rainwater…the soft fresh country clean,
men dream about…the clean that’s really beautiful…the way girls used to be…the way YOU can be now.” Wow – makes me want to go scrub my face right now if I want to look like Jean Shrimpton!
Anyhoo, back to the soap. As I’ve said before, I love vintage bar soap, so I was eager to try the current Yardley soaps. They have a new natural soap collection which is fabulous, combining the great features of traditional bar soap with natural vegetable-based ingredients. They have the gently cleaning and softly scented features I love. I also got to try, once again, their traditional English Lavender soap which they have been making since the 17th century (now that’s vintage)! It has the very poignant, familiar scent that is so lovely. It is nice to know that vintage-type bar soap is still being made, and I don’t necessarily have to hunt it down in estate sales!
It was good to be reminded of fond vintage memories of a great product. Yardley may not have the splashy ad campaigns of the past, but it’s nice to know that they are continuing the tradition of creating fine luxury soaps in this day and age!
~Marilyn
I really love taking walks around my neighborhood. It’s good exercise, I get fresh air, chat with my neighbors, and it’s free! No membership fees to a sweat-filled gym for me. While I enjoyed walking, it really wasn’t necessarily meeting the workout requirements for me…or at least I wasn’t feeling much benefit. So when I first started hearing about the rolling rocker exercise walking shoes, my interest was piqued! They looked big and clunky and were expensive, so that threw a wrench in my plans for awhile.
Now that the cold, damp and clammy weather has settled in the Pacific Northwest, my feet have been letting me know for quite a while now that it’s time to get out the warm socks. I have cold feet. VERY cold feet. Almost all the time except for summer. Oh blessed summer when I can wear sandals to my heart’s content; no stocking comes near me then!
vintage knitting and crochet pattern books and buy any that I happen to come across. The patterns are incredibly lovely, intricate, and often amusing too! How about making a pair of 1940s “Loafer Espadrilles” house slippers, or a “High Chair Doily” for elegant baby dining? (I have the patterns!) I am often amazed at how much work was put into making such household items. I love collecting this aspect of vintage womanly arts.
I am a big fan of old-fashioned bar soap; those hard milled, dense bars that smell of some strong floral combination. Yup, love it! The trend now is for liquid body washes to be used with those ghastly nylon scrubber things. It’s rare to see a bar of soap in a soap dish in the bathroom anymore.
I'm Marilyn, and I'm obsessed with vintage clothing, thrift stores, clotheslines, and Chanel. Welcome to my down-to-earth world!