Seeing these Love Cosmetics ads, from the April and June 1972 issues of Ingenue magazine, made me remember that there were makeup companies other than my cherished Yardley of London! Love Cosmetics was introduced by Menley & James Laboratories on March 1, 1969, and their advertising was coordinated by Mary Wells Lawrence’s advertising agency, Wells,… Read more »
Posts Categorized: Beauty
Before Birchbox There Was Bonne Bell
I’ve been a subscriber to Birchbox for almost two years now, and delight each month in getting that box filled with cosmetic samples delivered. What can I say? I’ve been a beauty aid junkie since the late ’60s. And when cosmetics come in sample sizes, all the better! I think this sample-size mania started for… Read more »
Yardley’s Crash Course in Makeup 1972
This fabulous 8-page Yardley of London spread was in the February 1972 issue of Co-ed magazine. Featuring the fresh-faced teen model, Lucy Angle, it featured step-by-step instructions for applying Yardley makeup. It’s especially great because it shows all the colors and types of makeup that Yardley… Read more »
Vogue Magazine 1969 – Mad Men Style!
I happen to have two issues of Vogue magazine from April and May of 1969. This is great because Mad Men. which I am an avid fan of, is currently set in 1969. Since Vogue was a much more ‘adult’ fashion magazine than the Seventeen magazine I usually read, it portrayed women who were actually… Read more »
Yardley Goes West: Prairie Slicker Lip and Nail Polish 1970
Yardley of London had so many incarnations of their makeup advertising; all in an attempt to get away from their British origins. I am of the mind that they should have stuck with the cool, romantic British Mod vibe that they had going on in the 60s, with Olivia Hussey, Twiggy, Jean Shrimpton and the… Read more »
Yardley New Soul Eyes and Mixis Finger Mix Shadows 1970
Yardley of London liked to be a bit experimental in their makeup, especially their eye shadows. These ads from 1970 feature eye shadows that were a bit unique. So unique that I don’t even remember either of them. Something tells me that these lines didn’t last too long. They seemed to really be marketing and… Read more »
I'm Marilyn, and I'm obsessed with vintage clothing, thrift stores, clotheslines, and Chanel. Welcome to my down-to-earth world!