These Yardley of London ads from 1972 show that the cosmetics company was on a very bright and colorful bent. Gone were the soft, shimmering, romantic shades of the late 1960s; this was full-on POW! Yardley Glimmerick Glimmer on Brights was the first watercolor compact to color and polish your eyes. The Flower Brights colors… Read more »
Posts Categorized: Beauty
The Everyday Yardley Girls of 1972
In 1972, I feel that Yardley of London finally threw in the towel in regards to having a specific ‘Yardley Girl’ model. The tradition of having a particular model to be the ‘face’ of the company seemed to have come to an end. No more Twiggy, Jean Shrimpton, Olivia Hussey, or Patsy Sullivan to grace… Read more »
Patsy Sullivan~Yardley of London Model Extraordinaire!
If you are a regular reader of my blog, you will know that I have a slight obsession with Yardley of London cosmetics of the late 60s and early 70s. I’ve posted many a Yardley ad featuring the beautiful models of the time. Imagine my surprise when I received an email from none other than… Read more »
This is Love (Cosmetics) in 1972
Seeing these Love Cosmetics ads, from the April and June 1972 issues of Ingenue magazine, made me remember that there were makeup companies other than my cherished Yardley of London! Love Cosmetics was introduced by Menley & James Laboratories on March 1, 1969, and their advertising was coordinated by Mary Wells Lawrence’s advertising agency, Wells,… Read more »
Before Birchbox There Was Bonne Bell
I’ve been a subscriber to Birchbox for almost two years now, and delight each month in getting that box filled with cosmetic samples delivered. What can I say? I’ve been a beauty aid junkie since the late ’60s. And when cosmetics come in sample sizes, all the better! I think this sample-size mania started for… Read more »
Yardley’s Crash Course in Makeup 1972
This fabulous 8-page Yardley of London spread was in the February 1972 issue of Co-ed magazine. Featuring the fresh-faced teen model, Lucy Angle, it featured step-by-step instructions for applying Yardley makeup. It’s especially great because it shows all the colors and types of makeup that Yardley… Read more »
I'm Marilyn, and I'm obsessed with vintage clothing, thrift stores, clotheslines, and Chanel. Welcome to my down-to-earth world!