Yardley of London’s advertising was so fantastic in the late 1960s; a wonderful mix of romanticism and mod. I was going through my old Seventeen magazines looking for any Yardley ads that I may have missed, and I found one! This beautiful ad for Slicker Nail Polish looks to be the companion to the Face… Read more »
Posts Categorized: Beauty
Patches O’ Blue by Yardley Glimmerick 1973
This is a quite lovely Yardley of London ad from 1973, featuring model Jane Hitchcock. It was for Patches O’ Blue Glimmerick water eye shadow. Compacts of patches of light, bright water shadows that go on soft to stay on long. Supposedly to match the mood of your days in denim. Jane is seen wearing… Read more »
The Original 1973 Coty Sweet Earth Fragrances
1973 was the year that Coty introduced their very first collections of natural fragrances in a compact. Sweet Earth Fragrances – it was a novel idea! Arranged by threes, small enough to carry with you and smooth on whenever you like. Nine pure-as-nature essences: The Flowers, Hyacinth, Honeysuckle, Ylang Ylang. The Woods, Sandalwood, Amberwood, Patchouli,… Read more »
Catherine Deneuve for Chanel No. 5 Perfume ~ 1973
This is, quite simply, an exquisite two-page ad from the May 1973 issue of Mademoiselle magazine. Catherine Deneuve for Chanel. Absolute perfection. ~Marilyn
The 1972 Yardley of London BRIGHTS
These Yardley of London ads from 1972 show that the cosmetics company was on a very bright and colorful bent. Gone were the soft, shimmering, romantic shades of the late 1960s; this was full-on POW! Yardley Glimmerick Glimmer on Brights was the first watercolor compact to color and polish your eyes. The Flower Brights colors… Read more »
The Everyday Yardley Girls of 1972
In 1972, I feel that Yardley of London finally threw in the towel in regards to having a specific ‘Yardley Girl’ model. The tradition of having a particular model to be the ‘face’ of the company seemed to have come to an end. No more Twiggy, Jean Shrimpton, Olivia Hussey, or Patsy Sullivan to grace… Read more »
I'm Marilyn, and I'm obsessed with vintage clothing, thrift stores, clotheslines, and Chanel. Welcome to my down-to-earth world!