I love this great Johnson’s Baby Oil ad from 1974 for the mere fact that it looks very current, like something you’d see on a beauty blog or Pinterest. In the 70s, Johnson & Johnson was on a real kick, marketing their baby products to teens and adults. Since there was no internet, we teenaged… Read more »
Posts Categorized: Beauty
Yardley’s ‘You’re the Fire’ Skin Inscents 1974
I came across these two Yardley of London ads from 1974 issues of Mademoiselle magazine for You’re the Fire skin ‘inscents’. I admit that I was a bit horrified because #1) I don’t remember this product AT ALL, #2) the ads are rather frightening, and #3) it shows how Yardley was completely changing its marketing… Read more »
Growing in the Gray…or Taupe…or Pewter…
I turn 60 on June 1st. Gosh, it’s rather startling seeing that in print! But over the past year or so, I have been making peace with growing older. I’ve become a lot more accepting of the inevitable changes that are taking place, and my latest realization is that I’m sick of coloring my hair…. Read more »
The ‘Old Lady’ Spring 2015 Walmart Beauty Box
I finally decided to jump ship from Birchbox after over two years of monthly beauty samples. While I loved all the unique and fun Birchbox beauty samples, it just got to be a bit much. I have a huge stack of the really cool boxes that I can’t bear to throw away! So I dropped… Read more »
Yardley of London in Wartime 1945
With Yardley of London reaching its groovy heyday in the late 1960s/early 70s, it’s easy to forget that it’s an old company. A very old company! Established in 1770, it was a major producer of soaps and perfumes. English Lavender soap, anyone? Since Yardley’s soaps and cosmetics were so popular with the Victorians and Edwardians,… Read more »
The 1934 Magical Reducing Perfolastic Girdle!
Wanting to look smooth and shapely under your clothing is nothing new, despite the current pervasiveness of Spanx and other modern shapewear. This Perfolastic Girdle ad is from the January 1934 issue of Picture Play magazine. 1930s fashions were more sleek and form-fitting than the relative bagginess of 1920s Flapper styles, so a proper foundation… Read more »