This Yardley of London ad from May 1970 really caught my eye, as it seems quite a deviation from their other ads of the time. I think it was trying to be a more ‘women’s lib’ (as it was termed in 1970) approach. The Freedom For Your Skin ad is for Yardley’s Next to Nothing… Read more »
Posts Categorized: Beauty
Olivia Hussey For Yardley’s Oh! de London Christmas 1968
This is one of Yardley of London’s iconic ads for Oh! de London fragrance from December 1968. It features Olivia Hussey, star of the Franco Zeffirelli production of Romeo and Juliet which was an extremely popular movie at the time. I love the ad’s tie-in to the movie: Oh! Romeo, Romeo – Oh! Falling in… Read more »
Vintage 1968 Yardley of London Christmas Gift Sets
Christmas 1968 was a peak time for Yardley of London must-have gift sets. Olivia Hussey was starring in Romeo and Juliet at the time, and was also an extremely popular Yardley model. It was just a magical, romantic period and Yardley seemed to capture its essence in their products and promotions. The Slicker Dolly Express… Read more »
Yardley of London Goes Earth Child in 1971
Yardley of London went all flower child earthy in 1971; a time when hippie daisy nature reigned. “Earth Child Eyes” was born, featuring ‘Something wild. Something mild. Always true-to-life Earth Child’. The model is a blond Bohemian glam hippie chick with a garland of daisies in her hair. Earth Child Eyes, featuring Hue-the line with… Read more »
Baby Shampoo Was Hot in 1973 – And Still Is Today!
This ad for Johnson’s Baby Shampoo is from 1973, a curious time when baby products (shampoo, lotion, powder) were highly touted for women. Gentle “no more tears” formula promised a soft, full, lively look for your hair. I never used baby shampoo in 1973, as my hair was much too thick and oily for it… Read more »
Vintage 1968 Yardley of London Slicker Nail Polish
Yardley of London’s advertising was so fantastic in the late 1960s; a wonderful mix of romanticism and mod. I was going through my old Seventeen magazines looking for any Yardley ads that I may have missed, and I found one! This beautiful ad for Slicker Nail Polish looks to be the companion to the Face… Read more »
I'm Marilyn, and I'm obsessed with vintage clothing, thrift stores, clotheslines, and Chanel. Welcome to my down-to-earth world!