Yardley of London went all flower child earthy in 1971; a time when hippie daisy nature reigned. “Earth Child Eyes” was born, featuring ‘Something wild. Something mild. Always true-to-life Earth Child’. The model is a blond Bohemian glam hippie chick with a garland of daisies in her hair.
Earth Child Eyes, featuring Hue-the line with Easy Liner, Grow All Out with Lash-A-Lot, Stroke a Rainbow Above with Shadow Sheen, and Circle the Earth Below with Under-Eye Sheen were ‘Soft, Super-Sexy. Super-Luminous’. Basically they were the same Yardley makeup products from their British Romantic Mod ad campaigns of the late 60s, put to a different spin. Yardley of London was genius when it came to marketing in the late 60s/early 70s. I really miss their brilliant ad campaigns, but I’m glad I kept some of my old magazines to be able to reminisce on Yardley’s glory days.