With Yardley of London reaching its groovy heyday in the late 1960s/early 70s, it’s easy to forget that it’s an old company. A very old company! Established in 1770, it was a major producer of soaps and perfumes. English Lavender soap, anyone? Since Yardley’s soaps and cosmetics were so popular with the Victorians and Edwardians,… Read more »
Posts Tagged: Yardley of London
The Boho Folkloric Yardley of 1971
Yardley of London always seemed to be spot-on with trends in the late ’60s and into the early ’70s. Their late ’60s advertising tended to be either London Mod or Ethereal Romantic, and featured gorgeous ‘Yardley Girl’ models Jean Shrimpton, Olivia Hussey, and Patsy Sullivan. By the early ’70s, Yardley took on a more Folklorical… Read more »
Model Jean Shrimpton for Ray-Ban Sunglasses 1971
In 1971, the ever-lovely Jean Shrimpton seemed to have moved on from her days in the Mod ’60s as the Yardley Girl. She was a perfect model for Yardley of London, capturing that ethereal English beauty look that so few can. But it looks like she got another great gig as a model for Bausch… Read more »
Liberty Leading the People for Yardley of London, 1970
This Yardley of London ad from May 1970 really caught my eye, as it seems quite a deviation from their other ads of the time. I think it was trying to be a more ‘women’s lib’ (as it was termed in 1970) approach. The Freedom For Your Skin ad is for Yardley’s Next to Nothing… Read more »
Olivia Hussey For Yardley’s Oh! de London Christmas 1968
This is one of Yardley of London’s iconic ads for Oh! de London fragrance from December 1968. It features Olivia Hussey, star of the Franco Zeffirelli production of Romeo and Juliet which was an extremely popular movie at the time. I love the ad’s tie-in to the movie: Oh! Romeo, Romeo – Oh! Falling in… Read more »
Vintage 1968 Yardley of London Christmas Gift Sets
Christmas 1968 was a peak time for Yardley of London must-have gift sets. Olivia Hussey was starring in Romeo and Juliet at the time, and was also an extremely popular Yardley model. It was just a magical, romantic period and Yardley seemed to capture its essence in their products and promotions. The Slicker Dolly Express… Read more »
I'm Marilyn, and I'm obsessed with vintage clothing, thrift stores, clotheslines, and Chanel. Welcome to my down-to-earth world!