I thought I had exhausted all the Yardley of London ads from my personal stash of fashion magazines from 1968 to 1975. But, no. While flipping once again through the November 1972 issue of Seventeen magazine, I found one that I’ve been overlooking. This one, for Next to Nature Make-up, is so subtly beautiful that… Read more »
Posts Tagged: vintage makeup
Pretty in Woodbury Dream Stuff, 1955
Woodbury Dream Stuff: When you’ve just got to be beautiful in nothing flat… Such a pretty ad from the August 1955 issue of Woman’s Home Companion! I love the gorgeous model in flowers and pastels – so feminine. Dream Stuff was a sheer, clinging foundation-and-powder in compact form. It was intended for the busy modern… Read more »
Cutex ‘Play Red’ Nail Polish, Summer of 1946
This is such a beautiful, modern-looking ad from the August 1946 issue of Ladies’ Home Journal magazine. Cutex “Play Red” Nail polish – the newest color under the sun. Brilliant, sun-sparkle color that glows in daylight – moonlight too… spice for the browned-butter shade of your skin. I love the intensity of colors used in… Read more »
Yardley of London’s Soft Baby Look of 1972
This is a really pretty Yardley of London ad from 1972 for Sigh Shadows. The model is fresh and lovely, as Yardley models tended to be in the late 60s/early 70s. There was a pastel-ly, soft, sweet, baby look that was big in 1972. Not only in clothes, but in cosmetics. Yardley capitalized on this… Read more »
“Gee, Your Hair Smells Terrific!” Shampoo Ad, 1974
Even though I was a Breck Girl in the ’70s (Breck shampoo for oily hair, that is), I fell prey to the kitschy advertising of the kitschy “Gee, Your Hair Smells Terrific” shampoo. This newfangled ‘fragrance’ shampoo was just so compelling: “Shampoo & conditioner with fragrance that goes to your head. And to his!” If… Read more »
Creepily Boring Yardley of London Ads From 1974
There was no doubt that Yardley of London cosmetics was in its last gasp by 1974. All you need to do is look at what they were offering as advertising, which was a long slide from their romantic/mod heyday of a few years previous. This 1974 ad is for Sigh Shadow. And it’s totally bizarre. … Read more »
I'm Marilyn, and I'm obsessed with vintage clothing, thrift stores, clotheslines, and Chanel. Welcome to my down-to-earth world!