Posts Tagged: vintage makeup

Yardley of London in Wartime 1945

With Yardley of London reaching its groovy heyday in the late 1960s/early 70s, it’s easy to forget that it’s an old company. A very old company! Established in 1770, it was a major producer of soaps and perfumes. English Lavender soap, anyone? Since Yardley’s soaps and cosmetics were so popular with the Victorians and Edwardians,… Read more »

The Boho Folkloric Yardley of 1971

Yardley of London always seemed to be spot-on with trends in the late ’60s and into the early ’70s. Their late ’60s advertising tended to be either London Mod or Ethereal Romantic, and featured gorgeous ‘Yardley Girl’ models Jean Shrimpton, Olivia Hussey, and Patsy Sullivan. By the early ’70s, Yardley took on a more Folklorical… Read more »

There Were Colorful Nails in 1973 Too!

With all the wildly different nail polish colors of today, it’s easy to think that it is only a current thing. But this Max Factor Nail Confections ad from 1973 tells a different story; that all the nail polish colors of the rainbow were available then. Even black! Which I thought came about during the… Read more »

Yardley of London Goes Earth Child in 1971

Yardley of London went all flower child earthy in 1971; a time when hippie daisy nature reigned. “Earth Child Eyes” was born, featuring ‘Something wild. Something mild. Always true-to-life Earth Child’. The model is a blond Bohemian glam hippie chick with a garland of daisies in her hair. Earth Child Eyes, featuring Hue-the line with… Read more »