Love Cosmetics had a popular ad campaign in the 1970s, with ‘This is Love in 197_ ‘ (year) as their tag line. This particular ad is from 1972 for Love’s Glossy Lip Tint. The model had the mysterious 1930s look that was trendy in the early 70s. The sensuous lip tint colors of Juicy Melon,… Read more »
Posts Tagged: vintage makeup
Maybelline Blooming Colors Traveler Kits, 1973
I really love the beautiful spring flowers in this 1973 Maybelline ad! Blooming Colors Travelers kit had everything you needed to take colorful eyes wherever you go. The kit had three spring soft shadows from the famous Blooming Colors collections; super Automatic Overliner in a color to complement; plus Blooming Colors Automatic Mascara to pull… Read more »
That Hippie Boho Natural 70s CornSilk Makeup
This vintage 1974 ad for CornSilk Cosmetics makeup seems very current to me. CornSilk foundation and powder was meant to give your skin a silky, natural glow while absorbing oil. It appealed to the more hippie/boho/folksy 70s gals, of which I was one. I had VERY oily, acne-prone skin then, and was always looking for… Read more »
Coty’s Little Originals Pot Shop Makeup, 1972
Here we have another 1970s makeup line that was trying to capture the essence of Yardley of London’s wildly popular Pot o’ Gloss. Coty had their Little Originals makeup line that was based on the idea that color should look like it came from you, not them. “A boy likes a girl who doesn’t look… Read more »
Cheryl Tiegs + Cover Girl Super Sheer Lip Gloss, 1972
Yardley’s Pot o’ Gloss was the heavy hitter in the lip gloss market in the 1970s. Of course, Cover Girl had to come out with a lip gloss of their own to compete. This 1972 Glamour magazine ad features model Cheryl Tiegs for Cover Girl Super Sheer Super Gloss lip gloss, “the new sheershine look… Read more »
Yardley’s Pot o’Gloss Lights Up Your Face, 1972
I thought I’d exhausted all the Yardley Pot o’ Gloss ads, but I believe that I found one that I haven’t posted before! From the August 1972 issue of Glamour magazine, this ad features the beautiful model Karen Hensley “transforming” her face by using Pot o’ Gloss. It mentions that Karen was a sophomore at… Read more »
I'm Marilyn, and I'm obsessed with vintage clothing, thrift stores, clotheslines, and Chanel. Welcome to my down-to-earth world!