The groovy hippie vibe was thriving in 1968, but there was also a romantic vibe that held its own in the zeitgeist of the day. This pretty ad for Chanel No. 22 perfume captures the whole flowery, lacy, Victorian-dress, sitting in fields-of-green element that was going on. It seems a bit dichotomous for Chanel to… Read more »
Posts Tagged: vintage cosmetics
“Gee, Your Hair Smells Terrific!” Shampoo Ad, 1974
Even though I was a Breck Girl in the ’70s (Breck shampoo for oily hair, that is), I fell prey to the kitschy advertising of the kitschy “Gee, Your Hair Smells Terrific” shampoo. This newfangled ‘fragrance’ shampoo was just so compelling: “Shampoo & conditioner with fragrance that goes to your head. And to his!” If… Read more »
Creepily Boring Yardley of London Ads From 1974
There was no doubt that Yardley of London cosmetics was in its last gasp by 1974. All you need to do is look at what they were offering as advertising, which was a long slide from their romantic/mod heyday of a few years previous. This 1974 ad is for Sigh Shadow. And it’s totally bizarre. … Read more »
Yardley Introduces Oatmeal Beauty Soap 1974
With a back-to-nature flair, Yardley of London introduced their Oatmeal Beauty Soap in 1974. At this point Yardley was phasing out their much-celebrated cosmetics line and going back to their origins of selling soap (English Lavender, anyone?). You can’t get any more crunchy hippie than this ad, at least by Yardley of London standards. Just… Read more »
5 Beauty Uses for Johnson’s Baby Oil Circa 1974
I love this great Johnson’s Baby Oil ad from 1974 for the mere fact that it looks very current, like something you’d see on a beauty blog or Pinterest. In the 70s, Johnson & Johnson was on a real kick, marketing their baby products to teens and adults. Since there was no internet, we teenaged… Read more »
Yardley’s ‘You’re the Fire’ Skin Inscents 1974
I came across these two Yardley of London ads from 1974 issues of Mademoiselle magazine for You’re the Fire skin ‘inscents’. I admit that I was a bit horrified because #1) I don’t remember this product AT ALL, #2) the ads are rather frightening, and #3) it shows how Yardley was completely changing its marketing… Read more »
I'm Marilyn, and I'm obsessed with vintage clothing, thrift stores, clotheslines, and Chanel. Welcome to my down-to-earth world!