Posts Tagged: vintage cosmetics

Maybelline Waterborne Eye Shadow~Vintage 1971

Maybelline makeup was a mainstay in the 1970s. Not as hip and groovy as Yardley of London or Love Cosmetics, but it did its own thing. Blue and pastel eye shadows were huge at the time, not that anyone looked good in them! This circa 1971 ad is for Maybelline Waterborne Eye Shadow. It came… Read more »

1971 Yardley of London Slicker Lip Licks

“Kiss him in his favorite flavor.” This is a really hip and groovy 1971 Yardley of London ad for Slicker Lip Polish. More specifically – Lip Licks: Give him a lick. A sip of your lips. Be free with your flavors. Lip Licks came in all sorts of fruity flavors; Raspberry, Orange, Strawberry, Peach, Mint… Read more »

There Was Actually Yardley Pot o’ Gloss Nail Polish?

Once again, I went through my personal stash of vintage magazines from the late ’60s/early ’70s looking for any Yardley of London ads that I may have overlooked. Voila! I found one featuring a rather fresh and romantic-looking couple. From the the October 1972 issue of Ingenue magazine, this ad is for Yardley’s Pot o’… Read more »

Power Red Chanel Lips and Nails of the ’80s!

“New from Paris. Turbulent, seductive colours for lips and nails.”   Chanel, in the 1980s, was emerging distinctively under its fashion designer Karl Lagerfeld. This 1985 ad shows deep, bold RED lipstick and nail polish, as befitting the shoulder-padded-power-suit-wearing style that was so chic in in that era. Chanel Red remains a classic to this day,… Read more »

Yardley Introduces The Natural Beauty In 1972

I thought I had exhausted all the Yardley of London ads from my personal stash of fashion magazines from 1968 to 1975. But, no. While flipping once again through the November 1972 issue of Seventeen magazine, I found one that I’ve been overlooking. This one, for Next to Nature Make-up, is so subtly beautiful that… Read more »