Posts Tagged: vintage cosmetics

The Everyday Yardley Girls of 1972

In 1972, I feel that Yardley of London finally threw in the towel in regards to having a specific ‘Yardley Girl’ model. The tradition of having a particular model to be the ‘face’ of the company seemed to have come to an end. No more Twiggy, Jean Shrimpton, Olivia Hussey, or Patsy Sullivan to grace… Read more »

This is Love (Cosmetics) in 1972

Seeing these Love Cosmetics ads, from the April and June 1972 issues of Ingenue magazine, made me remember that there were makeup companies other than my cherished Yardley of London! Love Cosmetics was introduced by Menley & James Laboratories on March 1, 1969, and their advertising was coordinated by Mary Wells Lawrence’s advertising agency, Wells,… Read more »

Vintage Yardley of London Glimmerick Eye Shadow

I’m on a bit of a nostalgic Yardley of London makeup kick, so here we go with another fabulous 60s/70s makeup product – Glimmerick eye shadow. Created in 1968, it was a water-color eye shadow. This means you added water to it to create your own level of color intensity. Pastel colors were all the… Read more »

70s Yardley of London Pot o’ Gloss

The one makeup product I used in the 70s that I wished was around today would have to be Yardley of London’s Pot o’ Gloss. Created in 1970 it was, quite simply, the best lip gloss one could ever imagine. It came in an adorable little pot and had the gloppiest, tackiest, almost sticky texture… Read more »