Posts Tagged: vintage cosmetics

Patches O’ Blue by Yardley Glimmerick 1973

This is a quite lovely Yardley of London ad from 1973, featuring model Jane Hitchcock. It was for Patches O’ Blue Glimmerick water eye shadow. Compacts of patches of light, bright water shadows that go on soft to stay on long. Supposedly to match the mood of your days in denim. Jane is seen wearing… Read more »

The Original 1973 Coty Sweet Earth Fragrances

1973 was the year that Coty introduced their very first collections of natural fragrances in a compact. Sweet Earth Fragrances – it was a novel idea! Arranged by threes, small enough to carry with you and smooth on whenever you like. Nine pure-as-nature essences: The Flowers, Hyacinth, Honeysuckle, Ylang Ylang. The Woods, Sandalwood, Amberwood, Patchouli,… Read more »

The 1972 Yardley of London BRIGHTS

These Yardley of London ads from 1972 show that the cosmetics company was on a very bright and colorful bent. Gone were the soft, shimmering, romantic shades of the late 1960s; this was full-on POW! Yardley Glimmerick Glimmer on Brights was the first watercolor compact to color and polish your eyes. The Flower Brights colors… Read more »

The Everyday Yardley Girls of 1972

In 1972, I feel that Yardley of London finally threw in the towel in regards to having a specific ‘Yardley Girl’ model. The tradition of having a particular model to be the ‘face’ of the company seemed to have come to an end. No more Twiggy, Jean Shrimpton, Olivia Hussey, or Patsy Sullivan to grace… Read more »

This is Love (Cosmetics) in 1972

Seeing these Love Cosmetics ads, from the April and June 1972 issues of Ingenue magazine, made me remember that there were makeup companies other than my cherished Yardley of London! Love Cosmetics was introduced by Menley & James Laboratories on March 1, 1969, and their advertising was coordinated by Mary Wells Lawrence’s advertising agency, Wells,… Read more »