Romantic Chanel No. 22 Perfume of 1968

Romantic Chanel No. 22 Perfume ad - Finnfemme BlogThe groovy hippie vibe was thriving in 1968, but there was also a romantic vibe that held its own in the zeitgeist of the day. This pretty ad for Chanel No. 22 perfume captures the whole flowery, lacy, Victorian-dress, sitting in fields-of-green element that was going on. It seems a bit dichotomous for Chanel to embrace the whole folksy thing, but they did have a point when it came to this specific fragrance.

Chanel No. 22 perfume was developed by Coco Chanel and Ernest Beaux in, yes, 1922. The classical fragrance of this perfume is composed of jasmine, orange blossom, fresh green note of lilac and sweet rose. It has been called an old-fashioned floral, and difficult to appreciate immediately. An acquired taste, if you will. I think Coco Chanel was trying to make No. 22 relevant again to the Swinging Sixties generation. It’s all about how you present it!


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