Yardley’s Pot o’ Gloss was the heavy hitter in the lip gloss market in the 1970s. Of course, Cover Girl had to come out with a lip gloss of their own to compete. This 1972 Glamour magazine ad features model Cheryl Tiegs for Cover Girl Super Sheer Super Gloss lip gloss, “the new sheershine look… Read more »
Posts Tagged: 70s
Sunkist Original Fresh Lemon Hair Rinse, 1972
Back in the 1970s, there was a real ‘natural’ beauty kick going on. Not products that were natural, but actual food items to be used as beauty products. Sunkist really pushed their lemons to be used for your hair. This 1972 ad touts that the Sunkist Fresh Lemon does marvelous things for freshly shampooed hair…. Read more »
Yardley’s Pot o’Gloss Lights Up Your Face, 1972
I thought I’d exhausted all the Yardley Pot o’ Gloss ads, but I believe that I found one that I haven’t posted before! From the August 1972 issue of Glamour magazine, this ad features the beautiful model Karen Hensley “transforming” her face by using Pot o’ Gloss. It mentions that Karen was a sophomore at… Read more »
Catherine Deneuve for Chanel No.5 Perfume, 1975
This is probably my favorite ad that Catherine Deneuve did for Chanel in the 1970s. Of course she is enchantingly beautiful in all of them, but this one has a bit of the boyish insouciance that Coco Chanel expressed in the 1920s and 30s. With a dark blue velvet blazer, satin bow tie and white… Read more »
Vintage 70s Vanity Fair Leopard Print Collectible Lingerie!
Vanity Fair had some exquisite products, including its line of silky nylon leopard print lovelies from their famed lingerie collection. This elegantly styled ad, from the September 1976 issue of Cosmopolitan magazine, showcases one of their “New Breed of Pajama”. Perfectly matched make-believe leopard skins leashed with satiny cords at the back. Here, in its… Read more »
Vintage 1970s Dingo Boots for Men and Women
One of the fashion trends for the mid-1970s was for tall, heavy boots – the chunkier the better! There was sort of a unisex style craze, where men and women dressed pretty much the same. In this ad – from Cosmopolitan magazine, September 1976 – Dingo boots capitalizes on this trend by offering long, tall… Read more »
I'm Marilyn, and I'm obsessed with vintage clothing, thrift stores, clotheslines, and Chanel. Welcome to my down-to-earth world!