Posts Tagged: 70s

Catherine Deneuve for Chanel No. 5 Perfume, 1976

I love this vintage 1976 ad for Chanel No. 5 perfume featuring French actress and model, Catherine Deneuve. Catherine is just glorious, with her perfectly symmetrical features and luminous skin and hair. She was the perfect Chanel muse in the 1970s – that perilous time for Chanel when it was considered a “near-death” brand –… Read more »

TAB Keeps You Light On Your Feet!

Tab diet cola was introduced in 1963, and was all the rage in the 60s and 70s. This vivacious ad from 1976 depicts three fun people doing the “TAB dance”. I love the mid-seventies jeans styles: overalls, bell bottoms and cuffed at the knee. With only one calorie, Tab helps keep you light on your… Read more »

Yves Saint Laurent Rive Gauche Perfume, 1976

This is a vintage 1976 oh-so-French ad for Yves Saint Laurent’s Rive Gauche perfume. I love how it captures Paris’ Left Bank (Rive Gauche) skyline, with a bottle of perfume floating away on a blue balloon. I didn’t get into the more sophisticated YSL fragrances until the 1980s, when I was working in corporate banking…. Read more »

Turn Me Loose, Imprevu!

I really love this 1976 ad image for Coty’s Imprevu perfume. “Turn me loose, Imprevu”. The diaphanous flow of the white gown is just exquisite. I love the look of bliss on the model’s face. Imprevu translates to ‘unforeseen’ or ‘an unexpected incident’ in English. Serendipity, if you will! ~Marilyn

Coty’s Little Originals Pot Shop Makeup, 1972

Here we have another 1970s makeup line that was trying to capture the essence of Yardley of London’s wildly popular Pot o’ Gloss. Coty had their Little Originals makeup line that was based on the idea that color should look like it came from you, not them. “A boy likes a girl who doesn’t look… Read more »

Jennifer O’Neill for Lanvin My Sin Perfume, 1972

Lanvin’s My Sin perfume was created in 1924 by “Madame Zed”, who worked on many more Lanvin fragrances. It remains a classic today, as it did in 1972 when this ad was published. My Sin was discontinued in 1988, but you can score vintage bottles online. Jennifer O’Neill was the “It” girl in 1972, having… Read more »