Cheryl Tiegs + Cover Girl Super Sheer Lip Gloss, 1972

Cover Girl Super Sheer Gloss with Cheryl Tiegs, 1972

Yardley’s Pot o’ Gloss was the heavy hitter in the lip gloss market in the 1970s. Of course, Cover Girl had to come out with a lip gloss of their own to compete. This 1972 Glamour magazine ad features model Cheryl Tiegs for Cover Girl Super Sheer Super Gloss lip gloss, “the new sheershine look for lips”. It came in six pretty shades, and, not surprisingly, in a cute little pot like Pot o’ Gloss. But, to me, nothing could compare to my beloved Pot o’ Gloss!


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