With a back-to-nature flair, Yardley of London introduced their Oatmeal Beauty Soap in 1974. At this point Yardley was phasing out their much-celebrated cosmetics line and going back to their origins of selling soap (English Lavender, anyone?). You can’t get any more crunchy hippie than this ad, at least by Yardley of London standards. Just… Read more »
Posts Tagged: 70s ads
5 Beauty Uses for Johnson’s Baby Oil Circa 1974
I love this great Johnson’s Baby Oil ad from 1974 for the mere fact that it looks very current, like something you’d see on a beauty blog or Pinterest. In the 70s, Johnson & Johnson was on a real kick, marketing their baby products to teens and adults. Since there was no internet, we teenaged… Read more »
Yardley’s ‘You’re the Fire’ Skin Inscents 1974
I came across these two Yardley of London ads from 1974 issues of Mademoiselle magazine for You’re the Fire skin ‘inscents’. I admit that I was a bit horrified because #1) I don’t remember this product AT ALL, #2) the ads are rather frightening, and #3) it shows how Yardley was completely changing its marketing… Read more »
The Ultra Brite Love-Bug – Vintage 1975
In 1971, LA based advertising consultant Charles E. Bird started a company called Beetleboards. It was a way for college students to advertise and make money ($20 per month) by driving around with groovy graphic ads on the sides of their VW Beetles. This continued throughout the ’70s, but fizzled out by the ’80s. Which… Read more »
The Boho Folkloric Yardley of 1971
Yardley of London always seemed to be spot-on with trends in the late ’60s and into the early ’70s. Their late ’60s advertising tended to be either London Mod or Ethereal Romantic, and featured gorgeous ‘Yardley Girl’ models Jean Shrimpton, Olivia Hussey, and Patsy Sullivan. By the early ’70s, Yardley took on a more Folklorical… Read more »
The Cool Scents of 1973: Charlie, Sweet Earth, and Musk Oil
Admittedly, 1973 was a pivotal year for me. It was the year I turned 18, graduated from high school, got my first part-time job, and started college. So things from that year particularly stand out, especially poignant fragrances. Perfumes took an original, more natural turn that year. Gone were the scents that your mother wore,… Read more »
I'm Marilyn, and I'm obsessed with vintage clothing, thrift stores, clotheslines, and Chanel. Welcome to my down-to-earth world!