Posts By: finnfemme

Those Vintage ’70s Wide-Leg Denim Jeans

This is a great Landlubber ad that shows just how huge jeans were in 1975. I mean literally huge! Very wide-legged all the way down, not just below the knee like bell-bottoms. There was no such thing as lighter-weight stretch denim – as I remember, in the ’70s – so I am sure these jeans… Read more »

The Original 1975 Frye Boots

The iconic Frye Boot, as we know it, made its fashion debut in 1975. Super chunky and sturdy, it fit right in with the mid-70s earthy ‘back to the land’ vibe. The collegiate-style Campus Boot became an all-American symbol of rebellion and freedom.  Soon everyone was clunking around in Frye boots, or a reasonable facsimile… Read more »

Happy Halloween! Vintage 1971 Styx-The Magical Fragrance

Happy Halloween! This is a great mystically spooky ad from the October 1971 issue of Seventeen magazine. It is for Styx fragrances, and features a black-cloaked model saying, “I’ll be his magician. Let me touch him with my magical Styx.” In the late ’60s/early ’70s, there was a certain fascination with all things mysterious. Ouija… Read more »

Chanel No. 5 Perfume For 1970s Hippies

Chanel was apparently going with the hippie boho flow in the ’70s. This 1972 ad for Chanel No. 5 perfume shows the iconic glass Chanel perfume bottle superimposed over an embracing couple. The pair is dressed in a gauzy white cotton tunic and dress, and appear to be standing out in a field. This was… Read more »