Posts By: finnfemme

Crochet a Vintage 70s Stained Glass Granny Square Shell

Posted by & filed under Fashion, Vintage.

This is such a pretty crochet pattern from Women’s Day Granny Square magazine, circa 1974. Unique stained glass shell, is an ingenious assemblage of fancy geometrics. Created by Barbara Schaeffler. Granny squares are making quite the fashion comeback, with designers like Dolce and Gabbana showing similar garments. Make your own designer statement by crocheting this… Read more »

WWII Beauty: All it Takes is a Bar of Soap

Posted by & filed under Beauty, Daily Life, Fashion, Vintage.

Beauty routines were so much simpler in the 1940s. According to this Camay soap ad from the February 1945 issue of Ladies’ Home Journal magazine, you could have lovable, softer, smoother skin with just one cake of Camay! The glowing wartime bride, Mrs. William H. Geyer of Nutley, N.J., showed off her apparent skin care… Read more »

Washing Clothes the Wartime Way with DUZ!

Posted by & filed under Daily Life, Fashion, Vintage.

Laundry is eternal, even during wartime. This is a great vintage 1945 ad for DUZ laundry soap, on how wash all your clothes during those trying days. DUZ cleaned grimy overalls, dirty towels and pretty undies with equal ease. Women everywhere called DUZ a washday wonder! I like the suggestion to use just a little… Read more »

Coty Does the 40s Pin-Up Red Lipsticks in the 70s

Posted by & filed under Beauty, Fashion, Vintage.

In the early 1970s, there was a definite ’70s does ’40s makeup and fashion trend. This 1972 Coty Originals ad is a great example. Coty was celebrating the 29th anniversary of the Coty American Fashion Critics Awards, and saluted the jitterbug, the upsweep, the funnies, short shorts and the oomphiest reds since ’43. With a… Read more »