Posts By: finnfemme

The 1928 Jewelry Company in 1974

The 1928 Jewelry Co. was founded by Melvyn Bernie in 1968, and is now one of the largest and last-standing jewelry manufacturers in the U.S. They specialize in making antique reproductions, handmade in the European tradition. I really love this black and white ad from 1974. It evokes a Victorian/Edwardian vibe, along with 1970s Boho… Read more »

Breck Creme Rinse for Beautiful Hair, 1974

I must admit that even though I used Breck shampoo religiously in the 60s and 70s, I never really understood what creme rinse was. They heavily advertised its virtues; eliminating snarls, giving spectacular shine and blissful body. And this 1974 ad is really pretty, with a golden-haired model catching the eyes of two men. Her… Read more »

Vintage 70s Frye Boots For Ms. and Mr.

Frye Boots really became super popular in 1974, like this ad depicts. The chunky Campus Boot was especially ubiquitous and trendy. Everyone was clomping around in them; and Frye promoted its unisex styling in the newly-coined title “Ms.”, and Mr. Frye Boots remain popular today, as all good American classics do! ~Marilyn

Herbie and the Red Heart Yarn Sweater, 1974

This is a great ad from the October 1974 issue of Mademoiselle magazine, of all places! Starring Herbie, a boy’s boy who climbs trees, skateboards, jumps puddles, and plays baseball, basketball, street hockey and football. All while wearing a sweater that his mother knit for him using Coats & Clark’s Red Heart Wintuk yarn. The… Read more »

Crochet a Cute Vintage 60s Granny Square Shell Sweater

Since most of us are hunkered down during this Covid-19 pandemic, I am trying to keep things positive as much as possible on my vintage blog! This is a really sweet vintage 1965 crochet pattern for a Granny Square shell sweater. Granny Square styling has made a great comeback in the designer fashion scene the… Read more »