Breck shampoo was still really popular in the 1970s, but they did seem to capture the zeitgeist of the times with their ‘natural’ focus. Gold Formula Breck supposedly had far less detergent, and far more ‘natural’ ingredients. It was intended to get out the dirt, but leave the ‘natural’ shine. I used Breck shampoo religiously… Read more »
Posts By: finnfemme
The 1928 Jewelry Company in 1974
The 1928 Jewelry Co. was founded by Melvyn Bernie in 1968, and is now one of the largest and last-standing jewelry manufacturers in the U.S. They specialize in making antique reproductions, handmade in the European tradition. I really love this black and white ad from 1974. It evokes a Victorian/Edwardian vibe, along with 1970s Boho… Read more »
Breck Creme Rinse for Beautiful Hair, 1974
I must admit that even though I used Breck shampoo religiously in the 60s and 70s, I never really understood what creme rinse was. They heavily advertised its virtues; eliminating snarls, giving spectacular shine and blissful body. And this 1974 ad is really pretty, with a golden-haired model catching the eyes of two men. Her… Read more »
Vintage 70s Frye Boots For Ms. and Mr.
Frye Boots really became super popular in 1974, like this ad depicts. The chunky Campus Boot was especially ubiquitous and trendy. Everyone was clomping around in them; and Frye promoted its unisex styling in the newly-coined title “Ms.”, and Mr. Frye Boots remain popular today, as all good American classics do! ~Marilyn
That Hippie Boho Natural 70s CornSilk Makeup
This vintage 1974 ad for CornSilk Cosmetics makeup seems very current to me. CornSilk foundation and powder was meant to give your skin a silky, natural glow while absorbing oil. It appealed to the more hippie/boho/folksy 70s gals, of which I was one. I had VERY oily, acne-prone skin then, and was always looking for… Read more »
Herbie and the Red Heart Yarn Sweater, 1974
This is a great ad from the October 1974 issue of Mademoiselle magazine, of all places! Starring Herbie, a boy’s boy who climbs trees, skateboards, jumps puddles, and plays baseball, basketball, street hockey and football. All while wearing a sweater that his mother knit for him using Coats & Clark’s Red Heart Wintuk yarn. The… Read more »
I'm Marilyn, and I'm obsessed with vintage clothing, thrift stores, clotheslines, and Chanel. Welcome to my down-to-earth world!