With a back-to-nature flair, Yardley of London introduced their Oatmeal Beauty Soap in 1974. At this point Yardley was phasing out their much-celebrated cosmetics line and going back to their origins of selling soap (English Lavender, anyone?). You can’t get any more crunchy hippie than this ad, at least by Yardley of London standards. Just… Read more »
Posts Tagged: Vintage ad
5 Beauty Uses for Johnson’s Baby Oil Circa 1974
I love this great Johnson’s Baby Oil ad from 1974 for the mere fact that it looks very current, like something you’d see on a beauty blog or Pinterest. In the 70s, Johnson & Johnson was on a real kick, marketing their baby products to teens and adults. Since there was no internet, we teenaged… Read more »
Yardley’s ‘You’re the Fire’ Skin Inscents 1974
I came across these two Yardley of London ads from 1974 issues of Mademoiselle magazine for You’re the Fire skin ‘inscents’. I admit that I was a bit horrified because #1) I don’t remember this product AT ALL, #2) the ads are rather frightening, and #3) it shows how Yardley was completely changing its marketing… Read more »
Vintage 1934 Chesterfield Cigarettes: “I enjoy them a lot”
Let me preface this by stating that I am not a smoker, nor have I ever been. But I’ve always been fascinated by cigarette advertising, especially when it is directed towards women. This ad was on the back cover of the January 1934 issue of Picture Play magazine. What struck me most was the sheer… Read more »
Yardley of London in Wartime 1945
With Yardley of London reaching its groovy heyday in the late 1960s/early 70s, it’s easy to forget that it’s an old company. A very old company! Established in 1770, it was a major producer of soaps and perfumes. English Lavender soap, anyone? Since Yardley’s soaps and cosmetics were so popular with the Victorians and Edwardians,… Read more »
The 1934 Magical Reducing Perfolastic Girdle!
Wanting to look smooth and shapely under your clothing is nothing new, despite the current pervasiveness of Spanx and other modern shapewear. This Perfolastic Girdle ad is from the January 1934 issue of Picture Play magazine. 1930s fashions were more sleek and form-fitting than the relative bagginess of 1920s Flapper styles, so a proper foundation… Read more »
I'm Marilyn, and I'm obsessed with vintage clothing, thrift stores, clotheslines, and Chanel. Welcome to my down-to-earth world!