Ah, the 1970s; when we could lay in the sun basted in baby oil, and not have a care in the world. The sun wasn’t something to be fearful of back then, SPF? WHAT on earth was that? The goal was to get your tan as dark as you could, even if it involved a… Read more »
Posts Tagged: 70s
Rit DIY Tie-Dye Tights, 1970
Tie-Dyeing has been popular with the trendy DIY crowd since the late 1960s. This groovy ad from the September 1970 issue of Co-ed magazine shows how you can take plain white tights and tie-dye ’em with Rit Dye. Who loves the reptile revolution? Who digs the tie-dye explosion? You! ~Marilyn
Yardley of London’s Slicker Lip Polish, 1971
Yardley of London introduced its wildly popular Pot o’ Gloss in 1970, but this great ad from the May, 1971 issue of ‘Teen magazine shows that Slicker Lip Polish was still making an impact. Yardley was getting into a more natural look in their advertising, using what looked like more ‘everyday’ models. Gone were their… Read more »
Lee Authentic Bib Overalls for Girls, 1971
I love this straightforward 1971 ‘Teen magazine ad for Lee Authentic bib overalls for “girls”. They were authentic – made exactly as the famous LEE work overalls in every detail – now in fashion fabrics, colors and patterns – a figure flattering fit with flared bottoms. This was a new thing; making jeans and overalls… Read more »
Clairol’s Born Blonde Hair Lightener, 1970
This ad from the February 1970 issue of Co-ed magazine for Clairol’s Born Blonde lightener is so fabulous. The very modern model with her long crimped hair made an impression on me when I first saw the ad (in 1970), and made the same impression on me when I found the ad 50 years later!… Read more »
Love’s Glossy Lip Tint in 1972
Love Cosmetics had a popular ad campaign in the 1970s, with ‘This is Love in 197_ ‘ (year) as their tag line. This particular ad is from 1972 for Love’s Glossy Lip Tint. The model had the mysterious 1930s look that was trendy in the early 70s. The sensuous lip tint colors of Juicy Melon,… Read more »