Weldon’s Ladies’ Journal was a British women’s magazine that catered to the fashionable housewife, with its patterns for pretty frocks. This is the front and back covers of the magazine, with beautiful artwork. I am assuming that most home seamstresses were very skilled, as the “patterns” just show the layout of the pieces on the… Read more »
Posts Tagged: 30s
Dorothy Gray’s Fun Frosts Lip and Nail Colors Inspired by Funny Lady, 1975
I love this great Art Deco-ish ad! The design and colors are just fabulous. I don’t remember Dorothy Gray so much, but these “Fun Frosts” lip and nail colors are wonderful. Inspired by the 1975 move Funny Lady, starring Barbra Streisand as Fanny Brice, the lip colors and nail gloss came in three dazzling shades… Read more »
Vintage 1930s Yardley English Lavender Fragrance
Yardley Lavender has been around for seemingly forever – since 1770 to be exact – and this is a great ad from 1937. From tea on the Terrace at Westminster when Parliament is in session, the lovable fragrance was the brilliant interpreter of the gay social mood at all daytime and informal evening occasions. The… Read more »
Vintage 1930s Fresh and Charming Frocks to Sew, 1937
While cleaning out my mother’s house, I found a big box of some of my old keepsakes from the 60s and 70s. This charming magazine – Weldon’s Ladies’ Journal, May 1937 – a British publication, was the highlight of the box. I must have picked it up around 1970 at a thrift store (I was… Read more »
The 1930s: When Parents Blamed Your Marriage Problems On Dirty Undies
This cringeworthy Lux soap ad is from the May 1939 issue of Ladies Home Journal magazine. Wow, talk about shaming women! To have your Dad confront you about your husband “neglecting” you is beyond the pale. But then nosy Dad discusses with meddling Mom his concerns about Peggy and Don’s unhappy marriage. Mom comes over… Read more »
Vintage 1930s Coty Air-Spun Face Powder Remains a Classic Today
This really pretty Coty “Air-Spun” Face Powder ad is from 1939. Facial powder seemed to be the most popular makeup foundation in the 1930s and 40s. Women applied it directly over their facial cream. Air-Spun powder was made by actually swirling each powder particle by racing streams of air. A texture of cloud-like softness is… Read more »
I'm Marilyn, and I'm obsessed with vintage clothing, thrift stores, clotheslines, and Chanel. Welcome to my down-to-earth world!