The 1930s: When Parents Blamed Your Marriage Problems On Dirty Undies

This cringeworthy Lux soap ad is from the May 1939 issue of Ladies Home Journal magazine. Wow, talk about shaming women! To have your Dad confront you about your husband “neglecting” you is beyond the pale. But then nosy Dad discusses with meddling Mom his concerns about Peggy and Don’s unhappy marriage. Mom comes over the next day and suggests that it’s Peggy’s dirty underwear odor that is causing all of her relationship problems. The solution? To wash her undies in Lux each day. Apparently that did the trick because Don is now more in love with Peggy than ever! Who knew romantic problems could be solved so easily? 😀


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