Posts Tagged: lingerie

Vintage 70s Frederick’s of Hollywood Naughty Passion Fashions

A lot of 70s women’s fashion magazines had Frederick’s of Hollywood ads in the back pages. But Cosmopolitan ALWAYS had a Frederick’s ad, like this one from 1975. I can’t talk about vintage fashion without including these seemingly ubiquitous sexy ads! Bold and unapologetically naughty, Frederick’s gleefully aired its alluring lingerie proudly. Shown are the… Read more »

The 1934 Magical Reducing Perfolastic Girdle!

Wanting to look smooth and shapely under your clothing is nothing new, despite the current pervasiveness of Spanx and other modern shapewear. This Perfolastic Girdle ad is from the January 1934 issue of Picture Play magazine. 1930s fashions were more sleek and form-fitting than the relative bagginess of 1920s Flapper styles, so a proper foundation… Read more »