Posts Tagged: 1973

The 1970s Boho Tampax Party

Tampax tampon ads have always had the potential personal disaster element to them. You never know what would happen if the event happened on the “wrong” day – horrors! The ads always showed women doing fun things – skiing, swimming, horseback riding – without a care in the world. I personally really like this ad… Read more »

Dior Vibrant Gel Eyeshadow Cremes, 1973

Christian Dior eye makeup was quite intense, colorful and vibrant in 1973. It is reminiscent of Biba’s English “Dolly” look that was popular in the UK at the time. These Gel Eyeshadow Cremes came in six tender terrestrial shades: African Mauve, Egyptian Clay, Afghan Green, Indian Purple, China Blue, and Cypress Rose. So lovely! ~Marilyn

Heaven Sent Perfume, Vintage 1973

This is a really pretty vintage 1973 ad for Heaven Sent fragrance by Helena Rubenstein. Heaven Sent was one of those seemingly ubiquitous scents in the 1970s. I remember it being a very flowery, feminine perfume and instantly recognizable to the nose. I love the pink cloche hat and floral shirt on the lovely Boho… Read more »

Vivara Perfume Designed by Emilio Pucci, 1973

Wait, WHAT? Emilio Pucci has a perfume line and this is the first I’ve heard of it? This 1973 black and white ad for Vivara perfume is rather un-Pucci-esque. The model is wearing sort of a sheer scarf in a geometric Pucci design, but it is sadly lacking the vivid Pucci colors. The original Vivara… Read more »

Maybelline Blooming Colors Traveler Kits, 1973

I really love the beautiful spring flowers in this 1973 Maybelline ad! Blooming Colors Travelers kit had everything you needed to take colorful eyes wherever you go. The kit had three spring soft shadows from the famous Blooming Colors collections; super Automatic Overliner in a color to complement; plus Blooming Colors Automatic Mascara to pull… Read more »