Wait, WHAT? Emilio Pucci has a perfume line and this is the first I’ve heard of it? This 1973 black and white ad for Vivara perfume is rather un-Pucci-esque. The model is wearing sort of a sheer scarf in a geometric Pucci design, but it is sadly lacking the vivid Pucci colors.
The original Vivara perfume was launched in 1965 for the “modern and rebellious woman”. It was a green chypre scent of the Mediterranean summer sun in Emilio Pucci’s distinctive style. Vivara (2007) perfume was launched in 2007.