There was no doubt that Yardley of London cosmetics was in its last gasp by 1974. All you need to do is look at what they were offering as advertising, which was a long slide from their romantic/mod heyday of a few years previous. This 1974 ad is for Sigh Shadow. And it’s totally bizarre. … Read more »
Posts Categorized: Vintage
Yardley Introduces Oatmeal Beauty Soap 1974
With a back-to-nature flair, Yardley of London introduced their Oatmeal Beauty Soap in 1974. At this point Yardley was phasing out their much-celebrated cosmetics line and going back to their origins of selling soap (English Lavender, anyone?). You can’t get any more crunchy hippie than this ad, at least by Yardley of London standards. Just… Read more »
5 Beauty Uses for Johnson’s Baby Oil Circa 1974
I love this great Johnson’s Baby Oil ad from 1974 for the mere fact that it looks very current, like something you’d see on a beauty blog or Pinterest. In the 70s, Johnson & Johnson was on a real kick, marketing their baby products to teens and adults. Since there was no internet, we teenaged… Read more »
Yardley’s ‘You’re the Fire’ Skin Inscents 1974
I came across these two Yardley of London ads from 1974 issues of Mademoiselle magazine for You’re the Fire skin ‘inscents’. I admit that I was a bit horrified because #1) I don’t remember this product AT ALL, #2) the ads are rather frightening, and #3) it shows how Yardley was completely changing its marketing… Read more »
Clotheslines and Forget-Me-Nots
Spring has been springing forth thoroughly for several months now in the Pacific Northwest, and more so in the last week. My backyard is going absolutely berserk with growth. The pretty little blue forget-me-nots seem to be all over the place about a month ahead of normal bloom time. They’ve positioned themselves right under my… Read more »
Vintage 1971 Alley Cat by Betsey Johnson ‘Happy People’ Dresses
Designer Betsey Johnson was all the rage in 1971. Her bright, bold designs for Alley Cat were spectacular, and her knitwear was especially unique. While her ‘Flock of Birds’ dress has received almost iconic status, other of her lesser-known designs were also completely fabulous. Case in point: these wonderful ‘Happy People’ Dresses from the April… Read more »
I'm Marilyn, and I'm obsessed with vintage clothing, thrift stores, clotheslines, and Chanel. Welcome to my down-to-earth world!