Yardley of London introduced its wildly popular Pot o’ Gloss in 1970, but this great ad from the May, 1971 issue of ‘Teen magazine shows that Slicker Lip Polish was still making an impact. Yardley was getting into a more natural look in their advertising, using what looked like more ‘everyday’ models. Gone were their… Read more »
Posts Tagged: Vintage
Lee Authentic Bib Overalls for Girls, 1971
I love this straightforward 1971 ‘Teen magazine ad for Lee Authentic bib overalls for “girls”. They were authentic – made exactly as the famous LEE work overalls in every detail – now in fashion fabrics, colors and patterns – a figure flattering fit with flared bottoms. This was a new thing; making jeans and overalls… Read more »
Clairol’s Born Blonde Hair Lightener, 1970
This ad from the February 1970 issue of Co-ed magazine for Clairol’s Born Blonde lightener is so fabulous. The very modern model with her long crimped hair made an impression on me when I first saw the ad (in 1970), and made the same impression on me when I found the ad 50 years later!… Read more »
Heaven Sent Perfume, Vintage 1973
This is a really pretty vintage 1973 ad for Heaven Sent fragrance by Helena Rubenstein. Heaven Sent was one of those seemingly ubiquitous scents in the 1970s. I remember it being a very flowery, feminine perfume and instantly recognizable to the nose. I love the pink cloche hat and floral shirt on the lovely Boho… Read more »
Vivara Perfume Designed by Emilio Pucci, 1973
Wait, WHAT? Emilio Pucci has a perfume line and this is the first I’ve heard of it? This 1973 black and white ad for Vivara perfume is rather un-Pucci-esque. The model is wearing sort of a sheer scarf in a geometric Pucci design, but it is sadly lacking the vivid Pucci colors. The original Vivara… Read more »
Maybelline Blooming Colors Traveler Kits, 1973
I really love the beautiful spring flowers in this 1973 Maybelline ad! Blooming Colors Travelers kit had everything you needed to take colorful eyes wherever you go. The kit had three spring soft shadows from the famous Blooming Colors collections; super Automatic Overliner in a color to complement; plus Blooming Colors Automatic Mascara to pull… Read more »