Pale pastel eye shadow was the look in the early ’70s. It was all about “a new wave of colors”, but they had to be muted. This 1971 ad for Maybelline Waterborne eye shadows shows the model wearing blue, pink, yellow and green shadows, with corresponding pearl necklaces. Waterborne eye shadows came in collections of… Read more »
Posts Tagged: Vintage ad
Make Your Own 1971 Tie-Dye Abstract Painting!
Tie-dying was really hot in the 70s, with the hippie/boho vibe going strong. Most of tie-dying was for T-shirts, clothing, and the occasional pair of socks. But Rit Dye pounced on the tie-dye craze to show that you could do other types of groovy DIY projects. This ad, from 1971, shows how a “grande artiste”… Read more »
1971 ‘TEEN Magazine Half ‘n’ Half Cover Model Look
This is one of the most notorious ‘Teen magazine covers, which today seems rather quaint. Featuring Bonnie as the model – apparently last names were not used – for a “split personality” look. ‘TEEN begged the question: “Do blondes have HALF as much fun as redheads? Do redheads have HALF as much fun as blondes?… Read more »
Those Vintage ’70s Wide-Leg Denim Jeans
This is a great Landlubber ad that shows just how huge jeans were in 1975. I mean literally huge! Very wide-legged all the way down, not just below the knee like bell-bottoms. There was no such thing as lighter-weight stretch denim – as I remember, in the ’70s – so I am sure these jeans… Read more »
The Original 1975 Frye Boots
The iconic Frye Boot, as we know it, made its fashion debut in 1975. Super chunky and sturdy, it fit right in with the mid-70s earthy ‘back to the land’ vibe. The collegiate-style Campus Boot became an all-American symbol of rebellion and freedom. Soon everyone was clunking around in Frye boots, or a reasonable facsimile… Read more »
Vintage 1972 Crocheted Wool Rib Ticklers for His & Her
Crocheting was making a hip and trendy comeback in the 1970s. This is a great ad for Coats and Clark wool yarn, which features his and hers “Rib Ticklers” that you could crochet yourself. These tight vests were a granny square/floral design in bright colors. I remember this trend very well! Worn with bell bottom… Read more »
I'm Marilyn, and I'm obsessed with vintage clothing, thrift stores, clotheslines, and Chanel. Welcome to my down-to-earth world!
