I love the bar soap ads from the 1940s, because they were so promising of enticing beauty and popularity. I mean, come on people, it’s soap – SOAP! 😀 Cashmere Bouquet bar soap was especially big on promises. This 1946 ad is really beautiful; showing a lovely painting of a fetching woman with her dashing… Read more »
Posts Tagged: scent
1940s Yardley English Lavender Flower Child
With Yardley of London hitting its heyday in the 1960s and ’70s British Mod explosion, it’s easy to forget that Yardley has been around for a long time. We are talking a really loooong time; since 1770. Yardley’s signature scent – English Lavender – was launched in 1873, and is still popular today. This is… Read more »
Romantic Chanel No. 22 Perfume of 1968
The groovy hippie vibe was thriving in 1968, but there was also a romantic vibe that held its own in the zeitgeist of the day. This pretty ad for Chanel No. 22 perfume captures the whole flowery, lacy, Victorian-dress, sitting in fields-of-green element that was going on. It seems a bit dichotomous for Chanel to… Read more »
‘Natural’ Right Guard Spray Deodorant of the 70s
One of the biggest buzzwords in 1970s health and beauty advertising was ‘natural’. Practically every ad had it; appealing to the more folksy Bohemian vibe that was the zeitgeist of the day. This ad, from a 1972 issue of Seventeen magazine, was for Gillette’s Right Guard Natural Scent Antiperspirant. It features a long-haired, hippie-ish, ‘natural’… Read more »
“Gee, Your Hair Smells Terrific!” Shampoo Ad, 1974
Even though I was a Breck Girl in the ’70s (Breck shampoo for oily hair, that is), I fell prey to the kitschy advertising of the kitschy “Gee, Your Hair Smells Terrific” shampoo. This newfangled ‘fragrance’ shampoo was just so compelling: “Shampoo & conditioner with fragrance that goes to your head. And to his!” If… Read more »
Creepily Boring Yardley of London Ads From 1974
There was no doubt that Yardley of London cosmetics was in its last gasp by 1974. All you need to do is look at what they were offering as advertising, which was a long slide from their romantic/mod heyday of a few years previous. This 1974 ad is for Sigh Shadow. And it’s totally bizarre. … Read more »
I'm Marilyn, and I'm obsessed with vintage clothing, thrift stores, clotheslines, and Chanel. Welcome to my down-to-earth world!