Posts Tagged: natural

Vintage 70s Gold Formula Breck Shampoo

Breck shampoo was still really popular in the 1970s, but they did seem to capture the zeitgeist of the times with their ‘natural’ focus. Gold Formula Breck supposedly had far less detergent, and far more ‘natural’ ingredients. It was intended to get out the dirt, but leave the ‘natural’ shine. I used Breck shampoo religiously… Read more »

‘Natural’ Right Guard Spray Deodorant of the 70s

One of the biggest buzzwords in 1970s health and beauty advertising was ‘natural’. Practically every ad had it; appealing to the more folksy Bohemian vibe that was the zeitgeist of the day. This ad, from a 1972 issue of Seventeen magazine, was for Gillette’s Right Guard Natural Scent Antiperspirant. It features a long-haired, hippie-ish, ‘natural’… Read more »

The Original 1973 Coty Sweet Earth Fragrances

1973 was the year that Coty introduced their very first collections of natural fragrances in a compact. Sweet Earth Fragrances – it was a novel idea! Arranged by threes, small enough to carry with you and smooth on whenever you like. Nine pure-as-nature essences: The Flowers, Hyacinth, Honeysuckle, Ylang Ylang. The Woods, Sandalwood, Amberwood, Patchouli,… Read more »